Mobility that means business
Client:
Not A Wheelchair (un-used concept)
The situation
The Rig is an amazing idea with huge potential to improve the lives of those with physical disabilities, but the Not A Wheelchair brand doesn't do justice to the product. It lacks refinement and struggles to communicate the team's vision effectively. It’s in need of a refresh to help the Rig reach even more people who could benefit from an affordable, easy-to-use, electric, off-road transportation solution.
The solution
I've re-imagined the brand with a fresh new identity, including logo, colours, fonts, imagery and messaging, that works across print, web and social. The new brand identity builds upon the story so far and provides a cohesive graphic language making it easier to create a wide range of communications that are engaging, accessible and memorable for the journey ahead.
