Uniting 3D printers to solve a PPE shortage
Client:
Nottingham Full Face Shields
In collaboration with:
Freelance
The situation
The COVID-19 pandemic was a global health disaster unlike any other in living memory. As governments and health care systems around the world hurried to catch up, key workers were being put at risk by a shortage of personal protective equipment (PPE). A group of 20 volunteers in Nottingham sprung into action. Making use of 3D printers and injection moulding machines that sat idle, the team produced thousands of pieces of PPE and provided them for free to key workers across the country.
The solution
I worked with the team behind this amazing effort to help them gain traction with a strong visual identity and online presence. Creating the name 'The PPE Print Project' and accompanying brand assets I worked with the team to understand their needs and help them achieve their goals effectively. The project was up and running within a couple of weeks and helped to unite these incredible volunteers in their fight to protect our vital key workers.
Uniting a community
Shifting the focus from negative to positive I was keen for the brand to focus on the amazing work being done by these volunteers and the key workers that they supported. This was achieved with positive messaging in an optimistic tone and a welcoming look and feel.
Personality follows function
With lives at stake, I knew that functionality was paramount for this project. This lead to the development of a simple set of brand guidelines to keep communications consistent and clear. But I was keen not to stop the brand's crafty spirit from shining through.
